Marc Bédard has always been passionate about technology, innovation, and finance. In 2008, he founded Lion Électrique, and shortly thereafter, he steered the company toward zero-emission vehicles by committing to the development of 100% electric medium and heavy-duty vehicles. Under Marc’s leadership, Lion developed and introduced the LionC in 2016, the first school bus specially designed to be fully electric in North America. Since then, Lion has experienced rapid expansion of its product line, now including 100% electric urban commercial buses and trucks. Driven by passion and continuous innovation, Marc applies the discipline and resilience he learned while achieving a black belt in Kyokushin karate, enabling him to lead his team in developing products and services that deliver tangible results and bring positive changes to society.